Directorship is the practice of creating value. And the basic principle of directorship is simple:
A corporation can only survive if it receives more value from its business activities that it expends on those activities.
From a logical point of view, the ultimate purpose of a corporation is not to maximize profit and minimise costs but to grow, sustain and maintain value.
Peter Tunjic provides insight, analysis and tools to help company directors realise purpose.
Read First to understand the rules of purpose.
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Read More to explore the ethics, law, economics and practice of purpose.